The FTC logo used on an application will often depend on the background and method of production. When using the logo on the dark blue background (Sapphire), use the version with the white letters and the shield with the Pantone 326C teal border.

The FTC logo used on an application will often depend on the background and method of production. When using the teal Pantone 7716C background, use the following versions of the FTC logo.

This logo version is only used on FTC College building signs.

Our primary brand colors are Sapphire (Pantone 539C) and white. 

They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

Our primary brand colors are Sapphire (Pantone 539C) and white. 

They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

The primary colors are still the dominant color but, Pantone 141C for our brand is an accent color and is used in combination to attract attention.

The colors sapphire (Pantone 539C) and white serve as the primary background for the FTC brand.

The logo should be white on darker backgrounds and black on lighter backgrounds.

The colors sapphire (Pantone 539C) and white serve as the primary background for the FTC brand.

The logo should be white on darker backgrounds and black on lighter backgrounds.

The specialty colors are designated only for illustrations that require tone-on-tone pairings and product designs that require variations of tone and opacity.

Institutional seals are authorized for the use of administrative documents, academic documents, human resources, and the Chancellor’s Office. Their use should be authorized by the management of each department.  

The seals cannot be changed in terms of color, nor can there be a change in the information contained.

Seals for the exclusive use of Student Affairs, Academic Affairs, and Marketing. 

Their use is reserved exclusively for documents, uniforms, patches, pins, and marketing materials.

• •They cannot be used in diplomas, transcripts, or merit certificates. 
• • They are not part of email signatures, they are not allowed to be included in email drops, or in letterheads, envelopes, or business cards. 
• •They cannot be included on banners, loose leaves, mesh, or any promotional material. 

Clear communication is an essential part of the FTC College brand and consistent typography plays a significant role in achieving this goal. Our corporate typeface consists of Geomanist series.These typefaces should be used in all print and online materials.

In the case of PowerPoint presentations, the following typography should be used.

Letterheads and envelopes can only be used for institutional purposes. They cannot be altered in terms of content or graphic design. Business cards must be authorized and requested by the immediate supervisor. These must be revised and authorized by Human Resources before printing. Neither the design nor the content of the cards can be altered.

Email signatures can only be used with the corporate email. They cannot be changed or altered. Neither the logos nor the information included can be copied or utilized for other purposes. Corporate employees will use the signature with all three logos. The rest of the employees will use the signature according to the division to which they pertain.

All promotional material must be managed and approved by the Marketing department.

Any use for promotions or sponsorships where the brand is represented must be informed and consulted with Marketing.

Promotional or informative materials cannot be used with other logos.

The events where the brand is being represented should be directed with order, seriousness, and respect. The brand should not be involved in activities that may damage its image.

Every uniform, shirt, polo, or jacket must be managed and approved by Marketing. Promotional materials cannot include words, verses, or sentences that are not part of its image, such as slogans or taglines.

The painting and signage of the buildings must have the colors and signs approved by the Planning and Marketing departments. The interior of the buildings should also include only the colors approved by Planning and have internal signage in accordance with the brand.

Signs, posters, bulletin boards, decals, dboards, banners, stand banners, or other material used in the hallways or in classrooms must be consulted with the Marketing Department.

IMPORTANT: The materials installed in the premises of the buildings such as banners, signs, vinyl, or posters must be in good conditions and installed in a correct and orderly manner.

Color codes: Light gray – SW7653

The only authorized pages are those created by the Marketing Department. Fan page by institution and/or division: FTC College (Campuses), Online Division, and Continuing Education.

Fan page by campuses and centers: only one per each.

Social media pages by teachers, schools, departments, classes, or groups are not allowed to use the institutional brands or logos.

Social media can refer to Facebook, Instagram, YouTube, Snapchat, Twitter, Messenger, TikTok, or WhatsApp, among others.

The templates created for presentations can only be used for institutional purposes.

The logos or the material included in the presentations cannot be copied or altered under any circumstances.